Context

A global vehicle rental company sought to unify customer and employee workflows across B2C, B2B, and B2E digital platforms under aggressive timelines.

Engagement Focus

Led definition of a unified service model and platform capability architecture prior to large-scale system build, aligning journeys, data flows, and internal workflows.

Outcome

Established a scalable, build-ready platform direction enabling MVP launch within four months and coherent expansion across North American markets.